North Dakota has launched its “Hello ND” campaign to boost tourism, inviting residents and visitors to explore the state’s natural beauty, small-town charm, and welcoming communities.

The “Hello ND” campaign is a statewide effort to highlight the authentic experiences that make North Dakota unique. From the rugged beauty of Theodore Roosevelt National Park to vibrant arts and culture in Bismarck and Fargo, the campaign promotes both hidden gems and well-known attractions.

Tourism remains a vital driver for the state’s economy, with visitor spending fueling local businesses and hospitality industries. State leaders say “Hello ND” is about more than tourism—it’s about pride of place and showcasing what locals already love.

For Bismarck, the campaign means more eyes on the city’s museums, historic landmarks, and riverfront recreation. Attractions like the North Dakota Heritage Center & State Museum, Dakota Zoo, and Bismarck’s growing downtown dining scene are expected to benefit from increased visitor traffic.

Local businesses—restaurants, hotels, and shops—are gearing up to welcome tourists drawn by the campaign’s push for authentic community experiences.

‘Hello ND’ is about putting a friendly face on North Dakota. We want visitors to feel the warmth of our communities and discover the beauty of our landscapes.”

“We’ve already seen a bump in out-of-state visitors asking about local spots. It’s exciting to know the campaign is bringing people right into our community.”

The “Hello ND” campaign signals a renewed focus on tourism as both an economic booster and a cultural showcase. For Bismarck, the initiative is an opportunity to shine as a welcoming hub where history, culture, and nature meet.

If successful, “Hello ND” could not only attract more visitors but also strengthen community pride, ensuring that North Dakota’s story is shared with a wider world.